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Chrysler Nassau Concept (2007): first official pictures

By Tim Pollard First Official Pictures 08 January 2007 06:24 Chrysler Nassau Concept: the lowdown You're looking at Chrysler's new sampler for a shooting brake: the Nassau concept newly unveiled in Detroit. Design boss Trevor Creed heralded it as 'a new, more emotional Chrysler.' Although the same size as the mean-'n'-moody 300C saloon, the Nassau is designed to look smaller, with more delicate surface treatments, a subtler new eggcrate grille and a slimmer, more European hatchback rear end. The Nassau portrays more compact dimensions, despite rolling on huge 10-spoke, 22in alloy wheels.

Concept Car of the Week: Ford Forty-Nine (2001)

Over 1.3 million orders were placed for the 1949 Ford before it even went officially on sale. The revolutionary post-war design with slick slab sides and semi-covered wheels became a symbol of American optimism. "The inspiration for the Forty-Nine concept comes from the passion and excitement of the original, combined with the imagination of people across America who customized the car and turned it into what they thought a really great car should be," said J Mays, Ford's vice president of Design at the unveiling of the retro-futurist coupe back in 2001.

Driven: Ford Mondeo wagon

But the design of this Mondeo is interesting because of this, not despite this. The core challenge for the Ford design team was how to balance delivering a distinctively engaging design with being acceptable to as much as possible of the broad target profile of potential buyer. This is perhaps the biggest unspoken challenge for today's vehicle designer.